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The AceUp Blog

Resources for Personal & Professional Development

Jeff Rock

Jeff Rock
Jeff Rock of Swift River Coaching is a Career Coach, Business Storyteller, and Certified Personal Branding Strategist. His work helps professionals to uncover, embrace, and make sense of their past to leverage it so it supports their career growth, transition to a new career or to new business success. He has worked with survivors of toxic workplace environments as well as entrepreneurs forging new paths. His 25+ years of corporate experience combined with his unique ability to see your potential, mine your past skills and accomplishments, and break free from the negative aspects of your story enables him to coach and support you as a professional in your career transition to create life and work that brings you joy and is true to your essence. As a Story Activist, Jeff uses his capacity and skills to work with the stories of people, places and organizations to discover and activate their greatest potential. He creates space for dialogues in which people can discover their real worth, integrate the power of their story, and take control of their professional narrative. Jeff specializes in working with introverts struggling in a culture with a predilection for extroversion. He uses story and branding to help you overcome gender bias, ageism, or anything that diminishes your dignity or constricts your potential. Jeff is a frequent podcast guest speaking on Storytelling, Personal Branding, Courage, and Authenticity. He has been working to level the playing field since 2010.

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